The Mission: Amplify IndyCars growth with drivers being a key differentiator from other racing formats like NASCAR, NHRA, and F1.

The Strategy: In this branded video for GQ and IndyCar, we follow IndyCar driver Pato O'Ward the day before a major race, offering a glimpse into his personal life and pre-race routine. Along the way, we uncover what motivates them, their personal story, and the intensity of IndyCar, encouraging viewers to follow their favorite driver and the series.