Haley Culp is a New York based Filipino-American Brand Strategist & Creative Director specializing in global, full-funnel campaigns. Her mission is to push ideas that speak to diverse audiences and foster authentic brand connections through both editorial and commercial campaigns.
Currently, Haley serves as the Global Brand Marketing Lead at GQ, where she oversees marketing across 11 markets, and spearheads creative strategy for top partnerships including Gucci, Valentino and Google. Previously, she helped shape editorial strategy as Fashion Market Editor at Highsnobiety.
Her strength is staying curious and always expanding her skills whether it's mastering a new ballet routine, skateboarding, or learning Japanese.
PERSONAL: Haleyculp5@gmail.com
WORK: Haley_culp@condenast.com
Brand Strategist & Creative DIRECTOR
360 Campaigns
End-to-end creative solutions including narrative, photo, video, experiential, social, editorial, styling, budget management, and conceptual thinking
Full-Service Production
From pre to post-production management, on-set coordination, and client services
STYLING & CASTING
Specializing in finding unique talent from emerging stars to established celebrities plus styling for editorial, film/TV, and commercial projects
Custom Solutions
Need something tailored? Whether it’s a one-off campaign, or a unique project, I’ll craft a custom solution to bring your vision to life
Strategy & Insights
Develop platform specific strategies, identifying content opportunities, and building frameworks that align with your business goals
BRAND MARKETING
Marketing Strategy for cross-platform programs that drive audience engagement and revenue across editorial digital, video, social, print, Aud Dev, PR, and Consumer Revenue