The Mission: Position David Yurman as the leading men’s jeweler, emphasizing its NYC roots, creative heritage, and craftsmanship.

The Strategy: As the exclusive jeweler of the GQ Creativity Awards, David Yurman designed the official Creativity Awards, secured custom content, logo licensing on the David Yurman site and select stores, VIP dressing, and more. The partnership drove a +14% increase in nationwide Google searches, peaking 72 hours after GQ's social media coverage featuring the brand.