The Mission: Drive brand alignment with everything fresh, new and emerging in fashion and music.

The Strategy: PATRÓN partnered with GQ’s Hype vertical to connect through targeted media, custom BTS moments, and bespoke activations. Featuring music producer Metro Boomin at a key career moment, PATRÓN was showcased in a GQ Hype cover, a branded video with product integration, and a celebration for his album hitting number one.