Mission: Reposition Gucci in the male segment, boosting awareness of their updated RTW tailoring, travel, and watches among Gen Z and Millennials.

Strategy: Collaborating across local markets, we highlighted Gucci Men’s Universe through GQ’s lens, using locally relevant stories and talent. Featuring sports stars Mo Salah, Jalen Ramsey, and Jannick Sinner, the campaign explores their personal journeys, touching on the mental, physical, and spiritual challenges they’ve overcome on the path to success. Globally distributed - United Kingdom, France, Germany, Italy, Spain, Middle East, China, USA, Korea, India, Mexico, Taiwan, Japan