The Mission: Drive buzz and awareness for the NBA Finals on ABC through innovative partnerships, high-impact media, and engaging fan experiences.

The Strategy: Featuring style icon Quavo, we highlight his 7 NBA Finals outfits, blending sports, fashion, and music to generate excitement. Alongside a video campaign, we hosted a GQ Sports x ESPN tipoff party in NYC, streamed on YouTube and shown in Times Square, with performances by Metro Boomin, Offset, A Boogie Wit Da Hoodie and Swae Lee.