The Mission: Create a unique and disruptive global moment for Valentino's menswear campaign to expand the lifecycle of the F/W menswear collection beyond fashion week. 

The Strategy: GQ and Valentino partner on an editorial-style branded fashion campaign in a series of unique “drop” moments with Valentino talent - driving the insatiable desire for scarcity, immediacy, and hype in social media. Content distribution across 7 global markets: US, Italy, France, UK, Japan, Korea & China