The Mission: Generate future demand by driving awareness of State Farm amongst Gen Z and young Millennials by highlighting key message points around price and service.
 

The Strategy: We launched an 8-month partnership celebrating those empowering and giving back to their local communities. Bookended by GQ’s most powerful tentpole moments, the Creativity Awards and Men of the Year, and supported by custom content, positioning State Farm among two creative and innovative changemakers in culture, Angelo Baque and Toby McIntosh.