The Mission: Drive buzz and elevate On’s position in the tennis apparel & footwear category, while building brand desirability amongst highly qualified consumers 

The Strategy: On Tennis and GQ Sports launch “Clubhouse Nights” - the live Tennis match featured Ben Shelton, Flavio Cobbo, and 12 VIP players, the event transformed into a high-energy dance floor with 300 guests. A custom, documentary-style video captured On sneakers in action, amplifying the brand’s presence across social media and digital platforms, and further established On as a key player in both sports and lifestyle.