PARIS FASHION WEEK

Campaign Development, Storytelling, Experiential

Mission: Strengthen Levi's denim leadership and position the brand at the heart of culture to drive buzz and business.

Strategy: Each season, GQ’s signature party in long-standing partnership with Levi’s – is the talk of Paris Fashion Week. This exclusive late-night celebration unites A-list stars, fashion insiders, emerging talents, and top DJs for an unforgettable experience.

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TOMMY HILFIGER

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CHRISTIAN LOUBOUTIN