To honor AAPI Heritage during APAHM, the campaign celebrated the diverse cultures and stories of real New Yorkers, spotlighting their unique journeys and the countries they represented. It featured Kyung Ok Lee, Myung Hwa Chung, and Susan Lee—the founding mothers of the KCS Senior Dance Team—and highlighted how these women created a vibrant dance space for senior Korean Americans. Adidas provided an exclusive look, showcasing New Yorkers (including myself!) featured as talent, while highlighting their efforts to foster community and well-being through movement.